GenRecs Tokenization: Transforming Ads Recommendation at Meta with Stable Model Vocabulary
Generative Recommenders (GenRecs) represent a paradigm shift from scoring every ad to reasoning about ad content and user preferences together in order to predict the best outcome for advertisers. Leveraging the world knowledge built into LLMs makes ad matching more intelligent and precise, compounding gains for advertisers. GenRecs Tokenization is the foundational data representation that [...] Read More... The post GenRecs Tokenization: Transforming Ads Recommendation at Meta with Stable Model Vocabulary appeared first on Engineering at Meta .
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本站仅作技术动态聚合，不构成任何形式的建议。